If you’re looking for yet another an easy way to monetize your WordPress site, a paid newsletter can be a great option. Unlike a lot of content creation businesses, you can make money from it right away without building up a huge following. Plus, subscriptions are a more reliable income stream than one time sales because it’s easier for people to keep them than to cancel them. You can build a reliable income base even if you grow your audience slowly.
On WordPress, a “newsletter” can be any kind of content you want it to be. It can be a zine, a blog, a video, serialized parts of a novel, a show, a podcast, artwork, or any combination thereof. You’re really only limited by your imagination. If your newsletter is the basis of your business, make sure it’s something you enjoy enough to work on regularly. If it’s part of a larger business, make sure it supports your marketing efforts in a way that makes sense for your brand. Also, make sure you have the time to create content on a regular basis. People will make the effort to cancel their subscriptions if you aren’t regularly producing a quality product.
To get started, you can set up your newsletter the same way you set up premium content blocks. If you’re not familiar with how that’s done, check out this post.
Once you’ve set up the content block, set up the price and interval in the block settings. To turn your premium content into a newsletter, visit the Earn tab in your account (tools -> earn) or click click Manage Subscriptions in the block editor. Click the three dots on the right side of your subscription, choose Edit Payment Plan, click the Email tab, and choose Email Newly Published Posts to Your Customers. From here, you can also customize a welcome message. Make sure you click Save. You paid subscribers will now receive your newsletter in their inboxes when you publish new content. To view your subscribers, go to Stats and click on Insights.
Note that this method only works for emailing paid subscribers. If you want to create a free newsletter for marketing purposes, you’re probably going to need something like Mailchimp, Constant Contact, Revue, or MailerLite, all of which have their own pros and cons. For those services, you will need to pay to send something to your customers for free. When you set up your newsletter as WordPress premium content, you earn money from paid subscriptions.
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