Substance and Style

Business and nonprofit blogs provide valuable information to your audience, improve your SEO, establish your expertise, and bring in leads and conversions. According to marketinginsidergroup.com (source), over 70% of internet users regularly read blogs, and over 85% of marketers cite blogging as part of their marketing strategy.
Our approach to blogging is strategic; we focus on integrating your blog into your overall marketing strategy and meeting the needs of your audience. We hold professional certifications in Content Marketing and Search Engine Optimization; our goal is to grow your audience and customer base.

Newsletters are one of the best ways to connect with your audience and advance your marketing goals. A newsletter allows you to give your audience the inside scoop on what’s going on with your business or organization. It’s also a great place to repurpose high-performing content for a different audience, produce content for people at different stages of the buyer’s journey, and call your readers to action. The ROI of email marketing is high; the lowest current estimate is $36 for every $1 spent (source). We hold professional certifications in email marketing and have many years of experience in marketing, writing, and design. Our goal is to help you connect with your audience and increase your revenue.

The best content in the world will never help your bottom line if no one sees it. Most people will never look beyond the first couple of pages of search engine results. If you want customers or clients to find you online, you need to rank for the words and phrases they’re searching for.
We take a holistic approach to organic search engine optimization, diving deep into the intentions and needs of your target market and using a variety of on and off page techniques. We focus on keyword research, content strategy, and technical SEO. We also manage paid search and offer SEO strategy packages specifically for YouTube channels.

Everyone needs a website. Social media sites come and go, their rules change, and their algorithms aren’t always predictable. If you want control over and ownership of your own content, you need a website. Websites are like digital storefronts, and consumers expect them. In most industries, it’s hard to be taken seriously or seen as legitimate if you don’t have a website.
Websites also provide multiple opportunities for monetization. If you want to sell your goods or services online, put content behind a paywall, or create a subscription based product or service, your website is the ideal place to do so. Our approach to web design is goal oriented. Whatever your marketing goals, our goal is to help you succeed. We offer design, site management, and e-commerce management packages.

Video content, including animation and motion design, has exploded in popularity over the last several years, with good reason. The content marketplace is saturated; standing out is vital to your success. Motion helps people pay attention and remember, drives traffic and engagement, and builds brand awareness and loyalty. According to School of Motion, 93% of brands have gotten at least one new customer because of video, and 80% of marketers say video content distribution has directly increased sales. According to Motion Arts Media, video increases organic search traffic to websites by 157%, and 70% of marketers say video is their highest converting content. We offer a full range of video, custom animation, and motion design services, from concept and scripting through post production.

According to Content Marketing Institute, content marketing generates three times as many leads and costs 62% less than traditional outbound marketing, and 73% of companies use content to improve SEO, drive sales, and increase loyalty. According to Demand Gen, 62% of B2B decision makers read a company’s content before making a purchase. It’s hard to ignore statistics like that. If you know you need to produce content but you’re not sure where to start or how to get the best results, call us for a free consultation. We hold professional certifications in Content Marketing, Email Marketing, and Search Engine Optimization. We will create a comprehensive content strategy for you based on your target audience and business and marketing goals.