What is a CMS? CMS stands for Content Management System. Content Management Systems allow you to build websites without necessarily having to code. Usually, they have a visual editor where you can add elements to a page, such as text or graphics. Choosing a CMS can be daunting for people who are just starting out. … More Battle of the CMS: WordPress vs. Wix vs. Squarespace vs. Shopify
If you’re trying to improve your search engine ranking, a link building strategy is essential. Google (and other search engines) see links to your website as endorsements. If those endorsements come from reliable sites, there’s a good chance that your site is valuable to the people searching the internet. Therefore, if everything else between two … More Link Building: 101
Marketing changes quickly. New technologies, new distribution channels, and major changes to existing platforms are just some of the things that keep marketers on their toes all the time. However, one of the basic tenets of good marketing remains the same: storytelling is marketing gold. Rather than becoming less important with time, storytelling has become … More Storytelling Is Still Marketing Gold
Content is an essential part of marketing a business these days. It’s practically impossible to rank organically on search engines without it, and its presence on your website and/or social media channels establishes you as an authority or expert faster than almost anything. It’s also almost always an essential step in a marketing or sales … More Avoid the Content Burnout Trap
KPIs (Key Performance Indicators), are metrics used to measure marketing success. It’s important to choose KPIs that are meaningful to your own business, industry, and sales process. Here’s how: Common KPIs Below are some of the most common metrics measured in marketing. Look through these to get ideas about what you can measure to make … More Choose Meaningful KPIs
Guerrilla marketing is a way of garnering attention or exposure for your brand or cause by doing something unusual or surprising. Some of the tactics involve surprise performance (flash mobs or impromptu concerts, for example), altering public spaces (graffiti, messages in crosswalks, etc.), and games (treasure hunts or contests to create a new flavor of … More Guerrilla Marketing Pros and Cons
Social proof has become indispensable to consumers. Therefore, business owners must take their reviews seriously. Depending on your business, reviews could be a major driver of sales. Consider how you shop: you’re not likely to visit a restaurant or stay in a hotel you’ve never been to if it has poor reviews. Reviews might similarly … More Combatting Spam Reviews
If you have a brick and mortar or you serve a specific geographic region, you will want to prioritize ranking high on Local Search. Ranking high on local searches (searches where people specify “near me” or searches where Google assumes proximity is important like searches for food, stores, gyms, car rentals, etc.) is a matter … More Five Ways To Improve Your Local Search Rankings
The simplest answer to whether you should outsource marketing is that you should outsource when your own marketing efforts take up time and resources that are better spent elsewhere. Here are some specifics to consider before making any decisions: There is no one solution that makes sense for everyone. Every marketing decision comes down to … More Should You Outsource Marketing?
Substance and Style 