It’s always a challenge to find new ways to repurpose content, but if you’re doing year-end assessments, there’s plenty to post about:
- Find your most popular blog and social media posts from last year. Repost them with a note about why the content resonated with your audience, what has changed or stayed the same, and your thoughts on it as we go into a new year.
- Go through your most popular content from the last year, and change its format. For example, find a groups of related blog posts and make a video sharing the information from them, or take a group of related educational videos and turn the information into an e-book.
- Make a year-in-review video highlighting whatever is most interesting to your audience (business achievements, fun times, staff accomplishments, customer satisfaction, etc.). You may have enough material to make a video for multiple categories.
- Make videos and social media posts thanking everyone who helped you to be successful over the last year, from customers to staff to investors and donors. Call out specific contributions. Promote other businesses that have helped you.
- Put out surveys asking people what they liked most over the last year and what needs improvement. Post the survey itself, the results, and your thoughts and intentions about the results.
- Create a detailed annual report, and use parts of it for content:
A. Make infographics and animated infographics to show any kind of data, growth, or survey results.
B. Make infographics or animated infographics that show comparisons between data from one year to the next.
C.Make videos analyzing one key point at a time from your annual report. Think about the data and then about answering the question of why it is the way it is. - Make social media posts from all of the above.
Substance and Style 