If you have a brick and mortar or you serve a specific geographic region, you will want to prioritize ranking high on Local Search. Ranking high on local searches (searches where people specify “near me” or searches where Google assumes proximity is important like searches for food, stores, gyms, car rentals, etc.) is a matter … More Five Ways To Improve Your Local Search Rankings
The simplest answer to whether you should outsource marketing is that you should outsource when your own marketing efforts take up time and resources that are better spent elsewhere. Here are some specifics to consider before making any decisions: There is no one solution that makes sense for everyone. Every marketing decision comes down to … More Should You Outsource Marketing?
For most businesses, especially B2B businesses, LinkedIn pages offer more value than other social media. The audience is professional and focused on work. There is less content that is personal, irrelevant, and/or divisive. A LinkedIn page that’s done well can increase brand awareness, drive traffic to your website, and help you get noticed on search … More Get the Most out of Your LinkedIn Business Page
1. Do a deep dive on UX. The most important marketing skill is the ability to put yourself in your customer’s shoes. We see our own websites and emails so much that we stop seeing them through our customer’s eyes. Have a friend or acquaintance look at your digital presence with a fresh perspective. Evaluate … More Three High Impact (And Free) Ways To Step Up Your Digital Marketing Strategy
Creating and selling online classes has become a popular way to boost authority, improve digital presence, and build a passive income stream. If you’re thinking about trying your hand at it, here are some things you’ll want to consider: Preliminary Questions Business Questions Technical Questions
Email marketing is known for its high ROI; on average, you can expect to make $36 for every $1 you spend. Newsletters can be especially effective as they provide a chance for you to connect with your audience on a deeper level than you can with one-off emails and social media. When newsletters are done … More 2024 Newsletter Best Practices
What is mobile first? Using a mobile first approach means designing your website specifically to suit the needs of people who access it on a phone. Mobile first has become popular in recent years as phone users have outpaced computer users on the internet. It’s now absolutely essential that your site be responsive, which is … More Basics of Mobile First Web Design
If your business or organization has a website, and it probably does, it should be accessible for people with disabilities. Websites are considered public spaces; as such, there are serious ramifications for running one that isn’t accessible. There’s a lot of confusion about Section 508 Compliance, ADA Compliance, the difference between the two, and who … More Web Accessibility: Basics of 508 and ADA Compliance
What is PPC Advertising? Pay-per-click advertising is a way of placing ads on the internet, usually through Google Ads. Though PPC is available through many other search engines and social sites, I will be using Google as the example here since it’s most popular and since the set up is similar across the board. PPC … More Intro to PPC (Pay-Per-Click) Advertising
January is a perfect time to reflect and strategize. Take some time this month to look back over your digital marketing successes and challenges, and consider the following: Once you’ve taken a look at the big picture, put each part of your digital marketing strategy under the microscope and conduct a SWOT analysis. A SWOT … More Refresh Your Digital Marketing Strategy for 2024
Substance and Style 