Substance and Style

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    • We’re on Vacation for the Holidays! We’ll be Back on January 8.

    • Happy Holidays!

      As the year comes to a close, we’re taking some much needed time off. This will be the last post until January 8. We encourage all of you to take some time off as well! It’s a good time to rest, decompress, and think about what’s important to you. Let these questions guide your business…

    • End Of Year Marketing Assessment

      The end of the year is a good time to reflect on what is and isn’t working for your business, and make course adjustments for the next year. While you’re analyzing your marketing efforts this December, be sure to look at these nine things that are sometimes overlooked in marketing assessments:

    • There will be no post today due to illness.

      Thank you for your patience. We’ll be back next week!

    • Avoid Marketing That Damages Your Brand 

      It’s no secret that we’re more inundated with information and content than ever before. People do wild things in their quests to stand out. If you become famous for something that’s not consistent with your brand, it doesn’t help the bottom line. If you become famous for something that’s not consistent with your values, you…

    • Getting Started With A Video Marketing Strategy 

      Everyone wants to market with video these days, and for good reason. Video is processed by our minds more quickly and holds our attention longer than text. It’s more appealing to most audiences, builds trust, increases organic traffic, and converts more than other types of marketing. But it can be daunting for beginners. The key…

    • How To Create Great White Papers

      White papers are in-depth reports on industry-specific topics. Usually, they are educational in tone, but also explain the approach the author or organization takes to the issue. For example, a drug rehabilitation center might produce a white paper about the factors that influence addiction; the report would also likely include their philosophy of treatment. Historically,…

    • Five Cost Effective Marketing Moves That Are Worth Your Time

    • Make Your Website Work Harder For You 

      Most companies and organizations need a website these days; customers and clients have less confidence in companies that don’t. However, putting up a website just to have one is a missed opportunity. A good website can support your overall business goals, be an important marketing and communications channel, and even make money on its own.…

    • Should You Create Marketing Videos In House?

      It’s a given that you probably want to incorporate video into your marketing strategy. Video holds attention better than static ads or text, builds trust and credibility, and helps your SEO efforts by increasing organic traffic. If you aren’t a video professional, it can be hard to get started. Can video be done by the…