Substance and Style

    Category: Uncategorized

    • Cover Your Bases With A Good Freelance Contract

      As the world of work continues to change in unpredictable ways, a lot of people are relying on freelance gigs. If you’re new to the freelance world, it’s important that you write a good contract for your services. As a freelancer, you’re assuming a lot of risk; people in traditional employer/employee relationships have more stability…

    • Still Understaffed? Tips for Recruiting “Post-Covid”

      As restrictions are lifted, many people are anxious to go back to “normal.” They are quickly finding that there’s no such thing. For one thing, we aren’t really post-covid; we’re just post post-restrictions. In the workforce, we’re likely to feel the effects for a very long time, if not forever. The way people feel about…

    • Top Five Most Effective Ways to Market on a Budget

      One thing is true about all businesses and organizations: they need to market themselves in order to be successful. Unfortunately, most people get caught in a cycle of needing to market in order to bring in business but not having the money to pay for marketing until the business is already there. On top of…

    • Sponsor A Nonprofit Fundraising Event to Give Your New Business A Boost

      If you’re just starting out and you need to stretch your advertising budget as far as possible while getting an excellent ROI, you should consider sponsoring a nonprofit’s fundraising event. While most of them will not call sponsorship an advertising opportunity, that’s exactly what it is. Here are some of the benefits you’ll reap: At…

    • Use Legiscan to Actually “Do Your Own Research”

      We’re living in surreal and volatile times. Every day, online and in real life, I see someone telling someone else to do their own research, usually in an incredibly nasty tone. Unfortunately, it’s not always easy to cut through the vitriol and dishonesty. Many of the issues that divide us are clouded, to say the…

    • Add a Second Blog to Your WordPress Site Using Query Loops

      One question I hear a lot is “can you add a second blog to a WordPress site?” The short answer is no. Well, not exactly. But there’s a pretty easy way to accomplish what you’re trying to do using a Query Loop block. A lot of WordPress beginners are intimidated by the Query Loop, but…

    • Add Paid Newsletters on WordPress

      If you’re looking for yet another an easy way to monetize your WordPress site, a paid newsletter can be a great option. Unlike a lot of content creation businesses, you can make money from it right away without building up a huge following. Plus, subscriptions are a more reliable income stream than one time sales…

    • Get Out of Your Rut for Groundhog’s Day

      I’ve never understood Groundhog’s Day. Every year, I mention this to someone and someone explains it to me and I understand it for a while and then I’ve forgotten again by the next year. Because there are always six more weeks of winter on February 2, I never understand if that’s the outcome we’re supposed…

    • Viral, Schmiral: Where New Businesses Go Wrong in Their Approach to Social Media

      A big part of my job is talking to people who are starting businesses and launching nonprofits. Most of the time, their marketing budgets are nonexistent and they’re doing the marketing themselves, whether they have a marketing background or not. One thing that comes up a lot is their plan to simply “go viral,” thus…

    • Can You Create Office Culture With Remote Workers?

      There’s no doubt that remote work is, at least to some extent, here to stay. A recent poll by Morning Consult found that over half of U.S. workers would consider quitting their jobs rather than returning to in-person work before they felt safe doing so. While opinions vary, bosses generally have more reservations about work…