Substance and Style

    Category: Uncategorized

    • 2022 Website Pet Peeves

      There are a lot of things on the internet that annoy people or even make them furious. You don’t want your website to be one of them. Below are the top four complaints I see about websites. These don’t just annoy your customers or clients; they can actually drive people away from your site. Frustrating…

    • Resolve to Be A Better Employer This Year

      You’ve probably heard about “The Great Resignation” by now, and chances are that you’re experiencing a staffing shortage. Business owners who are used to holding all the power in working relationships are displeased. Consequently, this turn of events has been decried as people refusing to return to work after having been spoiled by unemployment benefits.…

    • We’re on vacation for the holiday! See you next week!

    • Components of A Good Resource Development Plan

      As the year draws to a close, strategic planning for the year ahead becomes a priority. If you’re operating a nonprofit, a good development plan is a vital part of growing your organization, or even keeping it afloat. Here’s what to include: An Overview of The Big Picture.You should understand your organization’s financial needs. What…

    • User Roles for Privacy Vs. Subscriptions for Monetization in WordPress

      One of the most frequently asked questions by WordPress beginners is how to set up restricted content. Whether you will want to use a plugin or restrict by user type, password, or premium content block will mostly depend on your goals. Once you know exactly what you’re trying to accomplish, accomplishing it is fairly easy.…

    • Compare 990s to Assess Your Organization’s Financial Health

      If you’re working for a newer nonprofit organization, you might be surprised by how much financial information is required for many funding requests. Even if you have done your due diligence in researching program costs, salary ranges, insurance rates, and other major expenses, you may not realize that funders are looking at how your finances…

    • End of Year Stewardship

      It’s always a nice idea to show appreciation for your donors, sponsors, and volunteers at this time of year. Aside from being nice, it helps your supporters get organized for tax time. Whether you send a holiday card, a letter, or even an email, make sure to personalize your message and include the following: A…

    • Inclusive Marketing Materials for Nonprofits

      Most nonprofit organizations share good intentions and a mission of making the world a better place. However, many, if not most, are also underfunded and understaffed. Often, employees fill multiple roles that aren’t in line with their training or expertise. In small nonprofits, marketing tends to be done on a shoestring budget by people who…

    • Politics and Nonprofit Marketing 

      Targeting multiple audiences is a key part of any nonprofit organization’s marketing plan. It is necessary to appeal to the people you serve, donors, sponsors, your board, volunteers, staff, and the community at large, as well as any government bodies that regulate your particular field. A common approach in marketing is to get inside the…

    • A Tour of the WordPress Appearance Menu

      WordPress beginners with no design background are often intimidated by the appearance menu (mostly because of unfamiliar acronyms like AMP and CSS). While there are a lot of options, many of them are self-explanatory, and WordPress is very user-friendly even for beginners. Once you know what you’re looking at, you will find yourself less wary…