Substance and Style

    Category: Uncategorized

    • Protect Your Digital Content With WordPress Premium Content Subscriptions

      Selling digital content is one of the least expensive and easiest businesses to start. Once you create ebooks, online courses, manuals, templates, or any other number of products, you can sell them indefinitely, potentially earning out the amount of effort you put in and generating passive income in the future. However, if people share your…

    • Persuade With A Vision of The Future

      When your job is to convince people to donate time or money, or to support a certain issue, you’re bound to come up against resistance. It can be disheartening because you truly believe in your cause. Often the people most aligned to your cause are the people with the fewest resources available to support it.…

    • Choose the Right Content for Your Cause

      Everyone needs a content strategy these days, but if you’re running a nonprofit or trying to change hearts and minds, it can be difficult to decide what the best type of content is. Businesses generally have two or three target markets: customers, investors, staff, etc. On the other hand, to market for a cause, you…

    • How to Do Your Own Site Audit

      When you build your website, you design it with certain goals in mind. As time goes by, it can be easy to neglect. A lot competes for your time and attention, and you might think of your site as “done.” However, it’s important to look at your site with fresh eyes periodically to make sure…

    • Overcome the Biggest Threat to Your Cause

      After the last year and a half, most organizations are up to their eyes in challenges. Health concerns, staff shortages, and reduced income of donors are all contributing to uncertainty in the nonprofit sector. However, the most pressing concern is that it’s harder and harder to get people to care.  The pandemic has brought a…

    • Five Questions to Ask Yourself Before Building Your Website

      It’s a given that every business needs a website. COVID made that even more clear as businesses struggled to serve customers from a distance. If you need a site and you aren’t a designer, you really should hire one. Even if you’re tech savvy, you’re going to run into issues that could be solved quickly…

    • Five Steps to Writing a Perfect Mission Statement

      If you’re starting or running a business or nonprofit organization, you need a mission statement. Mission statements help you set goals and make decisions. They attract your ideal customers and clients, and set the tone for your marketing. They bring your staff together with clarity of vision and common purpose. They can help you find…

    • Add Some FORCE to Your SMART Marketing Goals for Autumn 2021

      For years, SMART goals have been the gold standard for marketing and strategic planning. Your goals should be Specific, Measurable, Achievable, Realistic, and Time Bound. While these are important considerations, we have new concerns as we go into the cooler months of 2021. It’s impossible to predict how the pandemic will affect our businesses and…

    • Be Ready For A Distant Winter

      After dealing with COVID for the last year and a half, everyone is more than ready for it to be over. However, numbers are rising in some places, and anxiety is once again in the air. Locally, several nonprofits have changed their Autumn events to a virtual platform, and business owners have started to wonder…

    • Graphic Design for Advocacy

      Like any business, nonprofit organizations require effective graphic design. In order to be effective, all design needs a goal, and that goal is usually to influence the audience’s behavior.  Getting someone to support a cause requires a different approach than getting someone to buy something. For one thing, you must appeal to morality instead of…