Substance and Style

    Category: Uncategorized

    • Does Your Business Need An App?

      To be competitive these days, you absolutely need a mobile presence. A responsive website is essential, and some businesses will benefit from having an app. Others will waste resources by developing apps that are completely unnecessary. You want to fully consider the pros and cons before taking such a big step. Here are some things…

    • The Best Ways To Use Email Automation

      Email is still one of the best tools at your disposal. It’s one of the few ways you can completely control your messaging, it has tremendous potential for personalization, and it has one of the highest Returns on Investment of any kind of marketing. That said, email marketing can become incredibly time-consuming, which is where…

    • Balance UX and UI for a Better Website

      It’s important that your website focus on both UX (user experience or functionality) and UI (user interface or aesthetics). Most websites favor one over the other. However, if you’re looking for your website to produce results around sales and marketing, you need it to both function well and look good. Start by having clear goals…

    • B2B Relationship-Building Marketing Strategies That Increase Sales 

      If you want bigger payoffs from your marketing efforts, it’s important to focus on building key relationships. Even though it can take more time to move leads through your sales funnel with this approach, most people find that they get more loyal long-term customers this way. It also sets you apart in the age of…

    • Get The Most From Your Google Business Profile

      Your Google Business Profile (formerly Google My Business) is an important part of your online presence. If you have a storefront or other physical location where you can serve walk-in customers or clients, your profile could be very effective at bringing in foot traffic. It’s also a good way to enhance your visibility and boost…

    • Create Content That Sets You Apart

      A content strategy is an essential part of almost anyone’s overall marketing strategy these days. If you rely on the internet at all to find customers, sell products or services, or even build awareness of your brand, you must optimize for search engines, which largely involves producing credible, authoritative, and interesting content. But, because everyone…

    • Market Research: Analyze Your Competition In Seven Steps

      Analyzing your competition helps you figure out what makes you the right choice for your customers or clients. It can help you identify gaps you can fill, see where you have an edge, and identify things you need to improve. It also helps you stay up to date on industry standards, pricing, and processes. Here’s…

    • A/B Testing for Email Marketing Campaigns 

      Email marketing is one of the most effective ways to promote your business. It has one of the highest Returns on Investment of any marketing method, with the latest average being over $36 earned for every $1 spent. To get that high ROI, you need to optimize your methods. A/B testing allows you to figure…

    • To Rant or Not to Rant: Politics and Content Marketing

      Regardless of what your belief system is or where you stand on current political issues, chances are that you feel passionately about something controversial. Everywhere we turn, especially on social media, there’s a ton of political content. You may be inclined to jump into the discourse (if we can still call it that), especially when…

    • Battle of the CMS: WordPress vs. Wix vs. Squarespace vs. Shopify 

      What is a CMS?  CMS stands for Content Management System. Content Management Systems allow you to build websites without necessarily having to code. Usually, they have a visual editor where you can add elements to a page, such as text or graphics.  Choosing a CMS can be daunting for people who are just starting out.…