Substance and Style

    Category: Uncategorized

    • Link Building: 101 

      If you’re trying to improve your search engine ranking, a link building strategy is essential. Google (and other search engines) see links to your website as endorsements. If those endorsements come from reliable sites, there’s a good chance that your site is valuable to the people searching the internet. Therefore, if everything else between two…

    • Storytelling Is Still Marketing Gold

      Marketing changes quickly. New technologies, new distribution channels, and major changes to existing platforms are just some of the things that keep marketers on their toes all the time. However, one of the basic tenets of good marketing remains the same: storytelling is marketing gold. Rather than becoming less important with time, storytelling has become…

    • Avoid the Content Burnout Trap

      Content is an essential part of marketing a business these days. It’s practically impossible to rank organically on search engines without it, and its presence on your website and/or social media channels establishes you as an authority or expert faster than almost anything. It’s also almost always an essential step in a marketing or sales…

    • Choose Meaningful KPIs

      KPIs (Key Performance Indicators), are metrics used to measure marketing success. It’s important to choose KPIs that are meaningful to your own business, industry, and sales process. Here’s how: Common KPIs Below are some of the most common metrics measured in marketing. Look through these to get ideas about what you can measure to make…

    • There’s no post today due to the holiday. We will see you next week!

    • Guerrilla Marketing Pros and Cons

      Guerrilla marketing is a way of garnering attention or exposure for your brand or cause by doing something unusual or surprising. Some of the tactics involve surprise performance (flash mobs or impromptu concerts, for example), altering public spaces (graffiti, messages in crosswalks, etc.), and games (treasure hunts or contests to create a new flavor of…

    • Combatting Spam Reviews

      Social proof has become indispensable to consumers. Therefore, business owners must take their reviews seriously. Depending on your business, reviews could be a major driver of sales. Consider how you shop: you’re not likely to visit a restaurant or stay in a hotel you’ve never been to if it has poor reviews. Reviews might similarly…

    • Five Ways To Improve Your Local Search Rankings  

      If you have a brick and mortar or you serve a specific geographic region, you will want to prioritize ranking high on Local Search. Ranking high on local searches (searches where people specify “near me” or searches where Google assumes proximity is important like searches for food, stores, gyms, car rentals, etc.) is a matter…

    • Should You Outsource Marketing?

      The simplest answer to whether you should outsource marketing is that you should outsource when your own marketing efforts take up time and resources that are better spent elsewhere. Here are some specifics to consider before making any decisions: There is no one solution that makes sense for everyone. Every marketing decision comes down to…

    • Get the Most out of Your LinkedIn Business Page 

      For most businesses, especially B2B businesses, LinkedIn pages offer more value than other social media. The audience is professional and focused on work. There is less content that is personal, irrelevant, and/or divisive. A LinkedIn page that’s done well can increase brand awareness, drive traffic to your website, and help you get noticed on search…