Substance and Style

    Category: Uncategorized

    • Three High Impact (And Free) Ways To Step Up Your Digital Marketing Strategy

      1. Do a deep dive on UX. The most important marketing skill is the ability to put yourself in your customer’s shoes. We see our own websites and emails so much that we stop seeing them through our customer’s eyes. Have a friend or acquaintance look at your digital presence with a fresh perspective. Evaluate…

    • Content Spotlight: Online Classes

      Creating and selling online classes has become a popular way to boost authority, improve digital presence, and build a passive income stream. If you’re thinking about trying your hand at it, here are some things you’ll want to consider: Preliminary Questions Business Questions Technical Questions

    • 2024 Newsletter Best Practices

      Email marketing is known for its high ROI; on average, you can expect to make $36 for every $1 you spend. Newsletters can be especially effective as they provide a chance for you to connect with your audience on a deeper level than you can with one-off emails and social media. When newsletters are done…

    • Basics of Mobile First Web Design

      What is mobile first? Using a mobile first approach means designing your website specifically to suit the needs of people who access it on a phone. Mobile first has become popular in recent years as phone users have outpaced computer users on the internet. It’s now absolutely essential that your site be responsive, which is…

    • Web Accessibility: Basics of 508 and ADA Compliance

      If your business or organization has a website, and it probably does, it should be accessible for people with disabilities. Websites are considered public spaces; as such, there are serious ramifications for running one that isn’t accessible.  There’s a lot of confusion about Section 508 Compliance, ADA Compliance, the difference between the two, and who…

    • Intro to PPC (Pay-Per-Click) Advertising 

      What is PPC Advertising? Pay-per-click advertising is a way of placing ads on the internet, usually through Google Ads. Though PPC is available through many other search engines and social sites, I will be using Google as the example here since it’s most popular and since the set up is similar across the board.  PPC…

    • Refresh Your Digital Marketing Strategy for 2024

      January is a perfect time to reflect and strategize. Take some time this month to look back over your digital marketing successes and challenges, and consider the following: Once you’ve taken a look at the big picture, put each part of your digital marketing strategy under the microscope and conduct a SWOT analysis. A SWOT…

    • How (And Why) To Do An End Of Year Content Audit

      At least once a year, it’s a good idea to audit your content. A good content audit will help you evaluate and improve your strategy and keep you from wasting time producing content that doesn’t help you meet your goals. It can also help you find content that can be repurposed or reused, ultimately saving…

    • No Copyright Violations In 2024!

      If you own a business or run a nonprofit, you’re probably creating (and needing) more content than ever. It’s easy to find and use words, visuals, and music on the internet, but don’t let that ease fool you. Copyright law is still extremely important, and you can still be held legally accountable for violating it…

    • Can Social Media Replace Your Website?

      With how easy and inexpensive it is to market your business on social media, it’s natural to wonder if you even need a website anymore. Like every other marketing decision, it depends on your audience and your goals. There are some very specific local businesses that rely on walk in traffic and do very well…