Substance and Style

    Category: Uncategorized

    • Content That Boosts Engagement 

      The best way to boost engagement for your content is to know your audience better, focus on your purpose and goals, and improve the overall quality of what you produce. To make meaningful connections with your audience, you need to strategically plan your content marketing. It’s important to keep in mind what kinds of content…

    • SEO For Your YouTube Channel 

      You probably already know how effective video is compared to other kinds of content, but if you’re producing video without optimizing your YouTube channel for search, you may be missing out on traffic and conversions. YouTube is the second most used search engine in the world (only google gets more queries). Your YouTube channel can…

    • 10 Digital Design Trends Coming In 2024

      Social issues. Gone are the days when it was savvy to keep your personal and political beliefs out of your business. Today’s customers, especially younger American ones, want to know that they’re supporting a brand or organization that shares their values. As social issues continue to grow in importance to consumers, we’ll see design that…

    • Boost Your Online Authority With Credible Content 

      If you want to be noticed online, it’s more important than ever to be an authoritative, credible source of information. Content marketing is vital to success, yet all the content in the world will not help you stand out if search engines don’t find it relevant and credible. Aside from impacting your SEO efforts and…

    • Eight Things Impacting Your SEO Efforts

      Content. The most important factor to how high you rank on the SERPs is the quality of your content. It must be valuable and regularly updated if you expect to rank high. Quality matters more than quantity, but both play a role. If you’re having trouble scaling your content, try creating in batches, repurposing long…

    • Influencer Marketing for Nonprofits and Small Businesses 

      Influencer marketing has become a major trend over the last few years. While a lot of nonprofit organizations and small businesses dismiss it as irrelevant to industries that rely on real world interactions and have very little chance of going viral, there are benefits worth considering: building awareness for your brand or cause, attracting support…

    • Should You Be Doing Paid Search?

      If you get any of your customers, clients, sales, or donations from your website, you already know how important your search rankings are. Organic SEO is important to any marketing strategy; over 70% of web traffic comes through organic search. Businesses and nonprofits that can create authoritative, informative, high quality content on a regular basis…

    • Build These Skills To Level Up Your Marketing

      Things are changing fast in marketing. New technologies and new channels are constantly emerging, leaving many marketers feeling overwhelmed. These things that are supposed to make our jobs easier are also things we must learn on top of our regular duties. Meanwhile, the core principles and goals of marketing never change. We still need to…

    • Write Better Newsletters

      When newsletters are entertaining and engaging, they can be an effective marketing tool. They’re a great way to build relationships with your target audience, get people really invested in your mission, and provide content that people actually look forward to receiving. They’re also cheap (or even free). That said, a large number of newsletters never…

    • Content Production Time Savers

      If you’re like most marketers, you’re feeling pressured to scale quality content production and do it in less time with fewer resources. Here are some ways to make the process go faster without sacrificing quality:  Start with a content strategy that complements your overall marketing strategy. What do you want to be known for? Who…