Substance and Style

    Category: Uncategorized

    • Rethinking SEO In The Age Of AI

      A few weeks ago, I used this post to explore whether having AI write your content is a good business decision. Assuming you’ve decided to stick with creating your own content, you might be wondering how to remain high on the Search Engine Results Page (SERP) on an internet flooded with AI-generated content. As a…

    • 10 Ways to Make Your Content More Persuasive

      If you need your content to persuade people to do something (vote, take action on an issue, buy your product, etc.), it helps to brush up on persuasive writing and design. Here are some things to keep in mind when you need to go beyond just entertaining folks:

    • Revitalize Your Brand Without Confusing Your Customers 

      With Spring in the air, it feels like a good time to breathe new life into your brand. You should think carefully about making major changes. Rarely is a full rebrand warranted for an established business, and you don’t want to confuse your existing customers. Try these tips in order to remain relevant without being…

    • There will be no post this week due to illness. Thank you for understanding. We’ll be back next week.

    • Five Creative Ways To Provide More Valuable Content

      We talk all the time about the importance of content marketing and how we have to provide value in order to stand out. But with everyone trying to add that stand out value, it can be hard. Here are five creative ways to provide more valuable content:

    • How To Build Brand Consistency Across Platforms 

      Brand consistency is vital to your marketing endeavors. It helps you stand out in a saturated marketplace, be recognizable and memorable, and build trust. If your branding is consistent with the mission and values of your company, it will help you attract the right customers and clients, who will in turn become loyal brand ambassadors. …

    • Why Blogging Is Still Right For Your Business

      Back in the day, it was all about blogs, but blogs aren’t popular the way they once were. The landscape of the internet has changed so much over the last few years, and many people think blogging isn’t worth it anymore. According to digital marketing expert Neal Schaffer (source), websites with blogs get 55% more…

    • Avoid These Common Content Marketing Mistakes 

      Content Marketing is here to stay for a lot of reasons: it builds brand loyalty, increases brand awareness, educates and entertains your audience, boosts your organic search, and costs less than most other kinds of marketing. We talk a lot here about how to maximize those benefits, but today we’re talking about what not to…

    • Should AI Be Writing Your Content?

      Last week, I touched on AI and high tech approaches to content marketing as part of a report on trends. There wasn’t enough space to go into those trends in depth, so I decided to write a separate post. It turns out one post isn’t enough to cover all of them, either, so I’ll just…

    • Should You Jump On 2023’s Top Content Marketing trends?

      Developing a content marketing strategy can be a daunting task, especially if you’re just starting out. It’s important to know your customers and audience well enough to know what will resonate with them, and to weigh trends against your overall marketing goals. You can quickly burn yourself out if you try to do everything all…