Substance and Style

    Category: Uncategorized

    • Provide Better Content By Knowing Your Customers Better

      Content has become an increasingly important part of every marketing plan, but how are people to stand out when everyone is flooding the internet with content? The key to standing out with new marketing tactics is to focus on old marketing principles. Better content is content that resonates with its audience. Connection drives engagement and…

    • Why No One Will Tell You What Video Costs

      Video marketing is more popular than ever, and for good reason. Consider these stats:  According to School of Motion:  — 87% of video marketers say video has increased traffic to their websites.  — 80% say video has directly increased sales.  — 93% of brands have gotten new customers by posting video on social media. Motionartsmedia…

    • Avoid Common Website Legal Issues

      If you’re running a website, the last thing you need is a legal issue to shut you down or break your bank. The issues are complicated, and rules vary from industry to industry, as well as by company size and location. In the United States, rules even vary from state to state, with California enforcing…

    • Please Update Your Website!

      A couple of weeks ago, I tried to join a professional organization by visiting their website. Their schedule of events was from pre-pandemic, and the information on membership (including dues) was from 2021. I clicked the “Join” button anyway, figuring the price would update when I checked out. Unfortunately, the link to the membership form…

    • Create Better Annual Reports

    • Planning: Videos, Motion, and Animation

      For some video (TikToks, for example), it makes sense to jump right in without a plan. But if you’re creating more structured content, you can save yourself time and frustration by making a plan before you start filming. Here’s a simple workflow: Once you have a solid plan, producing and editing become a lot easier,…

    • Don’t Fully Say Goodbye to 2022 Without Grabbing Some Content

      It’s always a challenge to find new ways to repurpose content, but if you’re doing year-end assessments, there’s plenty to post about: 

    • Keyword Research for Organic SEO

      Keyword research is absolutely essential if you’re doing paid search, but it can also be a great tool for organically boosting your search engine rankings. A keyword strategy can help you create content that attracts people to your site and converts them into paying customers. Here are some things to keep in mind:

    • Create A Pillar Page to Improve SEO and Increase Sales 

      Everyone in marketing seems to be talking about pillar pages. Creating a pillar page can be a lot of work, but it really pays off with search engines and customers by establishing expertise, building trust, and making your website more user-friendly.  What Are Pillar Pages? Basically, a pillar page is a guide to one topic…

    • We’re on Vacation for the Holidays! We’ll be Back on January 8.