Substance and Style

    Category: Uncategorized

    • All About Long Tail Keywords

      If you’re new to professional SEO or just trying to figure out how to help people find your own site, you’ve probably come across the term “long tail keyword.” Long tail keywords are more specific than the “head” keywords most people try to rank for on search engines, meaning the traffic they bring in is…

    • Make Branded Content That’s Actually Good

      You have a problem with your content. You need to produce more and more of it, you need it to be instantly recognizable as yours, you need it to achieve the goals you’ve set for content marketing, and you need it to stand out. Once you start mass producing content to meet your quantity goals,…

    • Script Writing for Content 

      If you’re producing a lot of videos, presentations, or podcasts, you might need to level up your scriptwriting skills. While there are creators who like to fly by the seats of their pants, it’s best to take a more thoughtful approach if you’re running a business, organization, or brand. You want to be strategic and…

    • Is AR Marketing Right For You?

      AR Marketing is the use of Augmented Reality for marketing purposes. AR overlays virtual assets onto the physical environment. Tiktok filters and Pokemon Go are two popular examples of AR that aren’t (necessarily always) used for marketing purposes. When you virtually try on glasses, place a virtual bookshelf in your bedroom, or use your phone…

    • 2024 Blogging Best Practices 

      Though blogs are not as popular as they once were, there are a lot of advantages to having one for your business. Aside from being one of the best things you can do to boost your SEO, they can build trust with your customers, and give you the time and space to delve deeper into…

    • Use Your Own Online Frustrations to Guide Your Website Revamp

      It’s hard to look at your own website and evaluate user experience objectively. Because you’re so familiar with your business and marketing objectives, you tend to see what you intended to create rather than what exists. If you want to create a good user experience, it’s probably not enough to try to see your site…

    • Content Strategy: Ten Essential Steps

      By now, you know you need a content strategy. Producing authoritative, useful content is the most important factor in SEO. It’s also an important step in establishing your brand and building trust and loyalty with your audience. Here are ten steps to getting started with a content strategy:

    • Basics of e-books

      E-books can be very effective marketing tools. They’re popular lead magnets, they build brand awareness and loyalty, and they can even generate passive income as paid content. Once written, they can be broken into smaller parts for social posts, turned into podcast episodes, or turned into webinars or classes. Whatever you use them for, they’re…

    • Basics of User Generated Content

      What it is:  User generated content is content about your business or organization that isn’t created internally. It’s content about you created by other people. Asking for it can be risky because you lose control over the content, exposing you to potential badmouthing, trolling, and even liability. That said, the payoff can far outweigh the…

    • Create More Effective Landing Pages 

      Landing pages are pages on your website (or created elsewhere, like mailchimp or constant contact) that are separate from the rest of your site and serve one main purpose. The goal is almost always to achieve a type of conversion (acquiring leads, sales, or subscribers). Because they have only one goal and users focus only…