Substance and Style

    Category: Uncategorized

    • Marketing Mistakes That Scare Off Donors

      One thing no nonprofit wants to do is discourage donations, but sometimes marketing does just that. Nonprofits typically suffer from a lack of resources and have a harder time creating a cohesive marketing plan. Either one person is juggling all the marketing along with other responsibilities, or marketing is being done by committee. The biggest…

    • Six Steps to A Better Nonprofit Website

    • Communications Strategies for Multiple Audiences

      It can be challenging to devise a communications strategy when you have multiple audiences with their own sets of needs and expectations. Nonprofit organizations struggle with this to an even larger extent than businesses because their communication goals are so varied. Here are some tips to make it easier: Your Goal Audience Segments  Providing services…

    • How Is Nonprofit Marketing Different From Business Marketing?

      While marketing always involves a lot of the same steps and activities, it really should be different everywhere. Every business or organization has its own goals for its own target market and needs to develop its own specific approach. That said, there are several general things that differ when marketing at a nonprofit compared to…

    • Evaluate Your Social Strategy 

      With 2023 almost halfway over, it’s a good time to evaluate your marketing efforts and make any necessary course corrections. It’s especially important to assess your social media strategy on a regular basis because the social media landscape is always changing.  Social media dominates many marketing plans because there are no real barriers to access…

    • Create Better Lead Magnets

      If you want a good contact list for email marketing, you’re going to need at least one lead magnet (some businesses have a dozen or more!). Lead magnets come in many forms, but the basic premise is that you provide something of value in exchange for contact information. You want to create something memorable and…

    • PLEASE Fix Your Unresponsive Website

      Recently I visited the website of a major bank (I won’t name them here, though it’s tempting) on my phone. The site was huge. The homepage had a thousand things going on, all of which were tiny. I had to scroll left to right and back again to read every sentence. Popups took up so…

    • Six Ways to Write Better Meta Descriptions

      When optimizing their websites for search, many people skip meta descriptions for the simple reason that they aren’t a direct factor in search rankings. However, most SEO strategists will agree that this is a mistake. Because meta descriptions display on Search Engine Results Pages (SERPs) and on social media, they are often a user’s first…

    • Emails Not Converting? Try These Tips!

      With as fast as technology is changing and how many new marketing channels are emerging all the time, it might surprise you to learn that email is still one of the most effective ways to get customers and make sales. According to Tidio’s 2023 email marketing statistics, the Return on Investment (ROI) for emails in…

    • Get Better at Visual Communication 

      If you want to maximize your content marketing results, you should get good at visual communication for two key reasons: 1) the competition for attention is fierce out there, and pictures and videos are more likely to grab it, and 2) most people are visual learners, so if you want your content to actually stick…